Etsy is a great platform to showcase your awesome products, and after you start getting a little traction, you may want to invest in advertising outside of Etsy. That’s where Facebook ads come in. Facebook ads can send you the right kind of traffic—people really interested in what you sell. However, at the time of this post, installing the Facebook pixel isn’t allowed (though it’s in beta), so we have to get creative and devise a plan for using Facebook ads (and the pixel) for your Etsy shop.
What is the Facebook Pixel?
The Facebook pixel is a tiny piece of code that goes on your website and landing pages. Think of it like the Google Analytics code: it tracks all the traffic going to your website. Once the pixel is installed and starts tracking traffic, you can analyzing the data to see what resonates with people. Wouldn’t it be great if we could put the Facebook pixel code on our Etsy shops? We could see which products are getting the most views and clicks!
The Smart Way to Use the Facebook Pixel for Your Etsy
Facebook ads are incredibly powerful, and it only takes a little bit of planning to create ads that will build your email list AND send the right traffic to your Etsy shop. Here are steps for successfully building a strategy to do this.
The first thing to do is install the pixel on your website. If you don’t have a website, you can use a landing page service called LeadPages to create landing pages for your ad. Installing the pixel takes only moments and will retroactively gather data from the previous 180 days!
Create a freebie or giveaway. Many Etsy sellers offer coupon codes, free samples or printables depending on what they sell. This will be the ‘hook’ or exciting thing people will want and what your ad will be about.
Example: One of my clients, The Coloring Project, decided to offer a printable of her gorgeous adult coloring pages AND a discount. We targeted theatre fans with the ads and told them to click the ad for a free printable and discount. She was able to grow her email list to over 300 people in a short time!
So put your thinking caps on and craft your offer.
Sign up or upgrade to an email service provider (like MailChimp) that will allow you to send your freebie through email automatically when someone opts into your offer. When people click on your ad, they’ll be redirected to your website or landing page where they will give you their name and email address to claim your freebie! All the while, they are being tracked with the pixel. If you’ve automated the email for the freebie, people will get it immediately after they enter their information.
This is the savvy part most marketers forget! After someone opts in to get your freebie, they’ll be redirected to a ‘thank you’ page by default. If you’re using LeadPages, you can create your own ‘thank you’ page which provides them with a button to your Etsy shop! For The Coloring Project, we created a ‘thank you’ page which told them their discount code and printable was already on its way to their email inbox, but they could start browsing her Etsy shop immediately by clicking a button we put on the ‘thank you’ page. She built her email list AND sent qualified traffic to her shop in just a few clicks!
Now that you’ve got a Facebook ads plan in place, it’s your job to continue to send your new email subscribers nurturing emails each week. Showcase new products, promotions, events, sourcing trips, etc. This will create a great connection with your new audience and allow you to generate more sales for your shop.
Using the Facebook pixel for your Etsy shop is not only doable, but easy and smart. You’re putting yourself in the driver’s seat of your growing Etsy business.
Cheers to Creativity and Business!