Selling on ETSY is anything but easy. Creating a product that sells, setting up a shop, and creating some listings is not enough. Successful Etsy sellers know that there is a lot more that goes into making your cash register go Ka-ching!
Even if you have only a handful of products to sell, not only do you have to set up the shop and regularly update the listings, you also have to ensure your shop is optimized for SEO, analyze your tags, figure out how to make your product photos stand out amongst the crowd, maintain great customer relationships, run sales, package & ship products — all the while continuously promoting your shop through various marketing efforts. If you want your Etsy shop to be more than just a hobby, then you’ll need to be on top all of this, and perhaps even more.
But let’s be honest, if you try and do it all by yourself, it takes you away from the thing you love doing the most….creating! The good news is, there are a lot of tools that are created just for sellers like you, to help you free up your time. So in this post, we’ve covered our top favorite 7 Etsy Seller Tools. Let’s get started!
We love Marmalead! If you want to boost your search engine ranking, then you need to know what keywords to use in your listing. That’s where Marmalead comes in! Marmalead offers high level keyword analytics and shows you exactly what keywords Etsy sellers are using to promote their products. This takes the guesswork out of finding the best keywords and you end up saving hours of your time in research. Suffice to say, it’s one of the most popular and powerful SEO tools around today.
Price: Free – basic, $19/month pro.
Another popular keyword research tool is Google keyword planner, which is also an extremely powerful tool and can be used by both beginners as well as advanced users. If these tools are seem overwhelming, then simpler alternatives could be Keyword.io, Keywordtool.io or Seedkeywords.com, Etsy Gadget.
Click here to learn more optimizing your Etsy shop’s SEO.
If you love taking product photos but you dread the thought of editing them and all that goes into making them “Etsy ready”, then Fotofuze is for you. Fotofuze is a product photo tool that can clean up your product photos, remove any poor quality background from the photo and give you professional looking background in seconds. The best part? It’s free.
Price: Free; Watch how FotoFuze works
If its product photography (not photo editing) that you are struggling with, then download the Etsy Photo Checklist we’ve created to guide you through creating successful Etsy photos!
Taking product shots and editing them to perfection is all well and good. But how do you then decide which one to make the primary image on your listing? Is it the lifestyle shot? The process shot? Or maybe the white background shot? One of your product images has the potential of driving maximum traffic to your store. Which one is it? The only way to know for sure which one it is is by testing the photos to see which one works best. Whatify does that for you. Use our photo analytics software to test out different primary photos and see which one performs the best. (Check out our free trial.)
Price: Free – trial test, $5-25/month paid.
How do you decide on the price of your product? If you price it too high, you risk losing potential customers. If you go too low, you undervalue your work and your short sell yourself. You’ve got to price it “just right”. Determining the right price requires a fair amount of research, analysis and time. And that’s why you need PriceWoot in your life!
PriceWoot is an Etsy approved pricing tool that uses its predictive analysis engine to suggest correct prices for your product listings. By analyzing millions of sales for tens of thousands of Etsy stores, PriceWoot has built number of powerful Etsy data analysis systems to predict correct prices for your products. Not only that, it can even track and generates top tags for your products, track and engage with your customers, and also run email marketing campaign.
Price: Free – basic, Custom pricing – paid.
5. Etsy on Sale
This is a great tool that allows you to place all or part of your shop items on sale. ETSY On Sale saves you time and energy by creating fully automated sale events for your shop. You can schedule your sales events, run sales for multiple shop sections or only for individual items, automatically renew your listings, edit all your tags at once, manage multiple Etsy shops from one Etsy On Sale account, and have a daily automatic backup of ALL photos for ALL your listings.
Creating a nice looking ETSY shop is just not enough. Promoting and marketing it is equally (if not more) important for the success of your shop. Around.io is an automated social media scheduler that connects your shop to social media accounts. The app completely integrates with your shop, saving you the time and energy of not having to copy paste the product descriptions or upload the images one every platform. You can create, share, and even save posts that you can use many times over. The app also provides analytics to help you make strong, data-backed marketing decisions.
Price: $14.99 – $49.99; Watch how Around.io works
7. Google Trends
Lastly its critical that you stay on top of the market trends. Not only do you need to ensure that what you are selling is something that people are going to want to buy, but you also need to know what else is on trend. Google Trends is a tool that allows you to do just that by comparing the popularity of search terms and trends. It tells you the hottest search trends of the moment along with those that are expected to become popular over time.
If you know if any other great tools that we may have missed, please let us know in the comments below!