About us

About Us


We are a professor, an MBA and a designer. We want to make the analytical tools used by multinational companies and high-end consultants available to independent business owners for a fraction of the price. We have chosen to work with Etsy sellers in particular because Etsy provides an online marketplace that helps microbusinesses and individual sellers succeed.

Our Team

Jason Abaluck
Founding Partner

Jason Abaluck

Founding Partner


Jake Phillips



Izabel Gass

Creative Director

Jason is an economist who wants to help everyone – from doctors to Etsy sellers – make better decisions using science rather than guesswork. Jason is Associate Professor of Economics at the Yale School of Management and has an extensive background in statistics and econometric analysis, including administration of large-scale randomized experiments. He holds a Ph.D. in Economics from MIT and an A.B. from Harvard University.

Jake is a passionate problem solver who is driven to use data and technology for good. He has worked with the New York City Department of Education to improve public high schools and founded a nonprofit to educate incarcerated individuals at Rikers Island. Jake holds an M.B.A. from Yale University and a B.A. in Economics from Brown University.

Izabel is a designer and art historian who wants to help independent creative professionals succeed by giving them access to the same resources used by major corporations. She is a trained architect and Ph.D. Candidate in the History of Art at Yale University. She holds a B.A. and B.Arch. from Rice University and an M.A. and M. Phil. in the History of Art from Yale. Izabel has taught in architecture schools, art schools, and art history departments.